If you're an aspiring digital product seller or business owner, imagine learning the exact strategies that helped me make over 16,000+ digital product sales and earn over $220,000 in net income selling digital products.

Learn the 9 Core Strategies that I teach in Grow Your 

E-Shop and you'll know exactly how I did it!


1. The Product Development Strategy

You'll learn how to craft an effective product development plan that will be the roadmap for all your future products, taking the guess work out of it. With this plan in place, your products will seamlessly fit together, creating a cohesive brand experience for your customers. 

2. The Bundling Strategy

You'll learn how to take your individual products and create powerful bundles that will increase your sales and boost your revenue. By mastering the art of effective bundling, you'll discover the secret to maximizing your profits without any extra effort. 

3. The Pricing Strategy

In this course, you'll discover the power of smart pricing that will make your customers think, "this is an incredible deal!" Learn how to find the sweet spot between pricing your digital products to minimize risk and enticing your customers with an irresistible offer.

4. The Sales Strategy

Running sales may seem like a no-brainer, but there's actually a strategic approach to it when it comes to your digital product shop. In this course, I'll share the sales strategy that I personally use in my own shops and guide you on how to determine which sales will work best for your specific business through a testing strategy.

5. The Refunds Strategy

In this course, we'll dive into the topic of refunds, helping you make an informed decision for your business. We'll explore the factors you should consider when determining whether or not to offer refunds.

6. The Customer Reviews Strategy

You may already be aware of the significance of positive product reviews for the success of your shop. The more reviews your products receive, the better Etsy perceives your shop and the more likely it is to showcase it to a wider audience. Discover how I managed to increase my customer review rate from a mere 1% to a consistent 15% and beyond.

7. The Etsy Ads Strategy

In this course, you'll discover 8 strategies that can benefit any online shop, regardless of the platform. However, if you're specifically selling on Etsy and interested in utilizing Etsy ads, this strategy is tailored just for you. By learning how to effectively use Etsy ads, you can minimize risks and potentially generate more passive income compared to solely relying on social media for driving traffic to your shop.

8. The Data Collection Strategy

You'll learn how I personally collect data every day from my shop stats and use it to make informed decisions about pricing, sales, and advertising. You'll also receive my exact spreadsheet, complete with calculations, so you don't have to start from scratch. With this tool alone, you'll have all the data you need to confidently grow your e-shop.

9. The Testing Strategy 

You'll learn the impact of testing different variables and tracking results, empowering you to make informed decisions to increase your sales and net income. Through the process of experimenting, you'll gain valuable insights that are specific only to your shop.

These 9 strategies eventually made this happen...

(opened late 2018)

(opened early 2020)

However, it didn't happen overnight. It took a tremendous amount of trial and error for me to figure out what works and what doesn't work. 

Now, you can skip all that guesswork and jump straight into implementing these proven strategies in your own shop.

Anna did exactly that and this is what happened...

This is 30 days of data, 6 months after Anna joined the course. 

Keeping it real...Results vary depending on your products and how you implement the strategies.

Another 30 days of data collection. These results are now normal for Anna as she continues testing to see how she can increase her net income. 

Keeping it real...Results can shift from month to month depending on what you're selling, the time of year, what's happening on Etsy and with the economy. 

Anna O'Neil

"I cannot say enough good things about Karen’s Grow Your E-Shop course. 

I signed up for this in October and went from 1-3 orders a day to over 60 orders a day by January 1st. 

Some of this was due to the beginning of the busy selling season but I wouldn’t have even had a busy selling season if it wasn’t for Karen’s course and what I’ve learned in it. 

She’s helped me avoid common mistakes new shops make just by being open and transparent about her experiences selling on Etsy. 

Not to mention! I love love love the Data Spreadsheet tool she gives her students. I’m so happy I took this course."

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You’ll have immediate access to all the course strategies and bonuses including any future updates. Take the course at your own pace and ask questions as you go.

Go in depth on the 9 Core Strategies I used in my Etsy shops to make over 16,000+ and over $220,000+ in net income (revenue - expenses).

You’ll also receive ALL of the extra’s that I use to run my shops (customer PDF, customer review message, etc.) as well as my core planning & tracking spreadsheets that will help you make important decisions in your own business.

You’ll receive video responses to ALL previous student questions. This is an invaluable resource of information for additional clarification of each strategy.

Upon purchasing the course, you'll be invited to join the Members Facebook Community for continued support as you implement the course strategies and grow your business.

"All the tips and tricks you share are incredibly helpful..."

Thank you Karen for all of your wonderful tips and strategies! I've had my Etsy shop since 2021 and always put it on the back burner. But then I bought Grow Your E-shop in July of 2023, and I'm so happy I did. 

It's been about a month and a half since I started the course and wanted to share some stats. 

For the first two years, I had a total of 17 orders and $199.97 in revenue. 

One and a half months AFTER taking your course my orders are at 29 and revenue is $536.76. I'm not even running ads yet! But all of your other strategies are so helpful! 

I love how transparent you are about how you run your shops and that you share successes AND failures. 

Your pricing and bundling strategies and all of the tips and tricks you share are so incredibly helpful. Your strategies also helped me think of new products to make. And I already have ideas for a second shop! 

Grow Your E-shop is a must if you want to create a successful stream of income for your business. Thanks again, Karen! I look forward to learning more with you in Beyond Your E-shop!

Jess Lott
Jess Caticles

"I haven't seen another course like it..."

This course is a game changer! You'll learn strategies that will create happy customers and bring in more sales. 

I love that Karen's living and breathing the strategies with you in her own shops. You'll get to see her trying new strategies in her shops and see the results. 

I haven't seen another course like hers anywhere!

Michelle Simpkin
Wild & Solo

"I now have a clearer plan to generate more sales..."

"I have found Karen's course so helpful and valuable. 

Whilst I have a lot of work ahead of me to improve my shop, I now have a clearer picture on what I need to do and a clearer plan on how to test out different strategies to generate more sales. 

I love the fact that Karen does regular updates in the course when strategies change either due to customer demands or changes within the marketplace. 

The best part for me is that everything you learn will help you with your online shop on or off of Etsy. Thank you so much Karen for creating this course!"

Gemma Hare
Office Gems

"I had my highest year in Etsy sales..."

Karen, thank you for creating this course. 

My favorite section was the training on Etsy Ads. They’ve always been a mystery to me. 

While understanding Etsy’s changing algorithms is a work in progress, I’m thrilled to share that by carefully using Etsy ads and tracking my results daily, that in my fifth year on Etsy I had my highest year in Etsy sales.

Dvorah Lansky
Office Gems

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1. Aspiring entrepreneurs who want to start their own digital product business.

2. Creative individuals who design and sell digital products on platforms like Etsy AND/OR on their own website shops (WooCommerce, Shopify, etc). 

3. Small business owners looking to expand and increase their online sales. 

4. Freelancers who want to monetize their creative skills by selling digital products. 

5. Artists and designers who want to reach a wider audience and generate more income. 

6. Existing Etsy sellers who want to optimize their strategies and boost their sales.

JOIN THE COURSE and Master the Art of Selling Digital Products

I'm the owner and creator of Determined to Love Mondays. 

In 2018, after a 30-year career in higher education, I decided I was ready for a change. Since I always felt called from an early age to be my own boss, I decided it was time to work for myself. 

While I continued working full-time over the next two years, I dedicated two hours every evening to building my digital product business. I started by using my experience in higher education to create two workbooks / planners and a full list of other ideas for planners I thought would be helpful. 

But here's the thing...I quickly realized that creating amazing products is just one piece of the puzzle. Selling them and generating a sustainable income is a whole different ball game. 

So, I set out to crack the code of successful digital product selling. I experimented with different strategies, learned from my mistakes, and slowly enjoyed the success I was working towards. 

But, it wasn't always smooth sailing. There were a lot of moments of doubt, frustration, and even a few sleepless nights. But through it all, I never lost sight of my goal to create a sustainable business that would replace my full-time income. 

Once I thoroughly tested a set of strategy that was earning me a nice net income, I started getting excited about teaching again. That's when the idea for Grow Your E-Shop was born.

I hope you'll join me so we can turn your dreams into a reality as well.

"Karen's course made this So easy..."

I bought Grow Your E-Shop because, while I've had success with my Etsy shop, I was definitely lacking when it came to understanding my Etsy data and utilizing it for growth. 

Karen's course made this SO easy for a numbers and spreadsheet-phobe like me!! 

This course showed me how to gain deeper knowledge of my shop and how to create a strategy by deep-diving into my stats. 

I highly recommend for anyone new to selling digital downloads or established digital Etsy sellers!

Jenny Marchal
Hello Lovely Planners

"Karen is really dedicated to sharing what works and doesn't work..."

"I love Karen's course. 

My daughter and I dove in while on vacation and took tons of notes. We constantly check the course updates to see what Karen is doing and use what we learn to set up our own experiments. 

Karen is really dedicated to sharing what works and what doesn't work. 

I appreciate her transparency and her commitment. Thank you Karen."

Julie Ann Price
Template Baristas

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1. You're just getting your shop started to sell downloadable products and you want to implement some proven strategies right from the beginning

2. You want to avoid having to do all the trial and error to make a decent amount of sales that I have done over the last 5 years.

3. You don't have a product development plan in place for your shop.  

4. You don't have a bundling strategy that is working.  

5. You struggle with pricing your digital download products to ensure you're making the most sales possible. 

6. You haven't figured out the best sales strategy for your shop. 

7. You are not getting as many reviews as you would like. 

8. You haven't had success with Etsy ads and would like to use ads effectively to drive more paying customers to your shop.  

9. You have a hard time making decisions about what changes you should make in your shop (pricing, sales, keywords, etc) in order to keep increasing sales. 

If any of these apply, this course will be perfect for you!


"I know I can trust her..."

"Karen is the real deal. She will give it to you straight and up front! 

She's not a gatekeeper - in fact, she over-delivers! 

She is thorough, helpful, and my favorite thing about her is that she is always learning herself - so I know I can trust her!"

Kate Thompson
Temperance Meadows

"I feel much more confident now..."

"I had no clue how to start with a shop. It felt so intimidating. Therefore I procrastinated a lot. 

Karen's course is easily digestible, easy to follow, rich with helpful information, and she shares strategies that'll bring you success with your shop. 

I feel much more confident now. The most valuable part was learning how to do testing to figure out what works and what doesn't."

Romana Stokelj
Romana Life Coaching




Upon purchase, you'll receive immediate access to the course so you can begin implementing the strategies today!



You will receive lifetime access to the course materials, including all future updates. 



I will be teaching you EVERYTHING I have learned and implemented to make over 16,000+ sales (& growing) in my Etsy shops, Loving Mondays & A Planner to Remember combined.




1.  Product Development Strategy

2. Bundling Strategy

3. Low-Risk Pricing Strategy

4. Sales Strategy

5. Refunds Strategy

6. Customer Reviews Strategy

7.  Etsy Ads Strategy

8. Data Collection Strategy

9. Testing Strategy to Increase Sales



1. Troubleshooting Etsy Ads

2. Common Mistakes

3. Behind the Scenes Tours of both my shops

4. Random Etsy Tips

5. Keyword Search Strategy for Etsy Ads 

6. Regular Tips & Updates via email and in the FB community



Learn from my video responses to all past, current & future student questions. 



You'll receive immediate access to:

a. Seven spreadsheets including my exact spreadsheet with ready-for-you formulas to collect daily stats (3 minutes a day) in order to effectively implement a testing plan and make important decisions that will ultimately increase your sales and your net profits. 

The spreadsheet is best used in Google Drive with a free account.

b. Customer PDFs ~ The PDFs I provide my customers when they order from my stores on Etsy.

c. Customer Review Message ~ The message I send to customers upon receiving a review.

d. Auto-Reply Message ~ The auto-reply message that immediately assists my customers without them having to wait for my response.



Upon purchasing the course, you'll be invited to join the Members FB Community for continued support as you implement the course strategies and grow your business.



PLEASE NOTE ~ This is not a step-by-step formula that works the same in every shop. Results will vary depending on the nature of your products and how you decide to implement the strategies. 

Etsy is a trademark of Etsy, Inc. This content is not created or endorsed by Etsy, Inc.



Due to the downloadable nature of this course, refunds are not available. 



Don't hesitate to email me with any questions! 

I can't wait to share everything I have learned to grow my shops into a profitable business!

I hope you'll join me! Karen

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"Don't waste your money elsewhere..."

I am a new Etsy Shop owner offering digital downloads. My store is one year old and I didn't have the success I was hoping for. 

I met Karen on Youtube and I have been so much impressed with her honest and straight forward approach, so when she offered her course I grabbed it instantly. 

This is the third course I have purchased and I can assure you that if you truly want to become a successful Etsy seller don't waste your money elsewhere

Karen is honest, transparent and will not give you false expectations. 

She is a great teacher navigating messages in a simple way. I couldn't recommend Grow Your E-Shop enough. 

Lydia Kyriakidou
Lydias Corner Design

"It helped me develop an overall plan..."

"I have really learned a lot from Karen's Etsy sales course. It helped me to develop an overall plan and formulate strategies for my product development and sales. 

I'm only starting out, but it's been very helpful to plan out a step-by-step roadmap with the help of Karen's training and spreadsheets. 


Karen's course would also be very helpful for more experienced sellers with the deep-dive into Etsy ads strategies for tracking, testing and tweaking listings, plus getting more reviews. 

I enjoyed Karen's friendly and easy to follow style of teaching and by following her strategies I'm sure I will develop a successful shop for my planners, workbooks and other creations."

Helen Ryle 
Positive Focus Designs

  • Has the name of this course changed?
    Good catch! :) Yes. this course was formally called Planners to Profits.
  • Does my shop have to be on Etsy in order to implement the strategies?
    No. Except for Etsy Ads, I use ALL of the other strategies in my website shop to increase my sales.
  • How long will it take me to get through the course?
    The course videos range from 5 - 40 minutes (only a few videos over 30 minutes) so you can take it one short lesson at a time.

    Because I truly do teach everything I know, the entire course is about 9 hours long.

    However, if you're a hands on learner like I am, I recommend going through one strategy at a time and implementing what you learn before moving on to the next. This way, you will feel like you are making progress throughout the entire course.
  • Do I have to use Etsy Ads to be successful?
    Absolutely not. Etsy ads is just one way to drive traffic to your shop. I do a deep dive into how to do this effectively but if your shop is on a different platform or you want to drive traffic other ways (Pinterest, social media, YouTube, etc), all of the other strategies will help increase your sales once you bring visitors to your shop.

    In fact, I do encourage you to bring as much free traffic to your shop as possible, especially if your shop is fairly new.
  • Do you teach how and what products to create?
    I do have a section in the course about how to be strategic when it comes to product development for your shop, however, it's not a 'how to' create products course. That is not my speciality.

    I take classes from others who do specialize in teaching the 'how to's' of product design. You can find those courses as well as all the other courses I've taken here inside the course.
  • Do I have to be a 'numbers' person for the course to be helpful?
    No. Not at all. Although I teach why & how to collect data to help inform your decisions, you can opt not to if that works better for you.

    I do provide the exact spreadsheet that I use to collect data so it's actually really easy.

    Trust me, I'm NOT a numbers person at all and it works great for me. You'll be amazed how helpful the data is to improve your shop and increase your sales once you get started.
  • Can you promise my sales will increase by implementing your strategies?
    I'm sure you know the answer to this but just in, unfortunately I can't promise that. It completely depends on your products and how you decide to implement the strategies in the course.

    However, if you implement all of the strategies and dedicate yourself to the testing strategy I teach, you will definitely increase your chances of making more sales than if you didn't do those things.
  • Do you cover SEO?
    While I don't have a specific lesson on SEO, you will hear me talk about my approach to SEO throughout the lessons.

    I will also keep you up-to-date on any new SEO strategies that I learn about it in the FB community & my monthly updates.
  • Can I ask questions as I go through the course?
    Absolutely. In fact, I have a student FAQ section within each lesson where I share all of the student questions and provide a video response.

    Therefore, you can learn from all the other questions that have been submitted as well.

    There is a 'submit a question' option on every page of the course. You can expect a written response to your question via email within 24 hours (usually much sooner) and a video response within a few days.
  • You've made 16,000+ sales but have you actually made any money?
    Fair question. In 2021, my revenue for my shop Loving Mondays was $93,713.08. However, you should always be cautious when you hear people ONLY share their revenue numbers. I will always be transparent with you about the reality of being in sales because there are expenses that people don't normally talk about.

    Because I rely heavy on Etsy ads (which you don't have to), my total expenses for 2021 INCLUDING TAXES was $59,061.81.

    Therefore, my net revenue for the year just for Loving Mondays was $34,651.27. My total cost/revenue was 63.02% which, after discussing this with my sister who is a CPA (Certified Public Accountant) & CFO (Chief Financial Officer), this is very common in business. I'm always working at getting that number lower (below 50% would be ideal).

    If you're just starting out, don't let these numbers overwhelm you. The numbers themselves are not important. What's important is that you know it's possible to make money with your shop if you put in the time and energy that's necessary.

    I will always keep it real with you and help you understand all the things I have learned about running a business overall as well as running my shops. Also, your shop is just the start of your overall business. Once you get that going, you can move on to adding more layers to keep building your income like I have. I include a lesson in the course on how to do that as well.
  • Who is this class NOT meant for?
    If you are looking for 'get rich quick' strategies, this course is not for you.

    Although I love having a passive income business, it's not something that comes along overnight for most of us. Therefore, before you sign-up, be sure you are willing to do the work until the dreams & goals you have for your business become a reality.

"Within 2 months, I more than doubled my sales..."

I opened my Etsy shop in 2018 but it felt more like a hobby for the first four years. 

When I went through Grow Your E-Shop, Karen provided so much evidence that made me confident that I can turn my shop into a successful business. 

I jumped right in to learn all of the strategies and began implementing them.  

Within 2 months, I more than doubled my sales and now have a clear path as to how I need to improve my shop and my products. 

It's a long process but Karen is really there with us. She provides updates on her current findings each month and is very open with what's working and not working as well as sharing ideas that we can test in our shops. 

If you are serious about your planner business, you have to get this course!

Anael Roseau
Happy Mood Design


Let's Get Started TODAY!

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Don't miss this amazing offer!

Special one-time offer for ONLY $17.00

Get THE EVERYTHING BUNDLE from my Etsy Shop, A Planner to Remember that includes ALL current & future products in the shop!

AND...directly experience what my customers experience when they purchase this bundle.

Regular Price: $79.80

Worth over $400 if purchasing products separately


~ 14 Digital Planners (same planner / different design)
~ 1500+ Digital Stickers with each digital planner
~ 3 Printable Planners (same as the digital planner, but printable)
~ 5 Vision Board Planners (4 digital & 1 printable)
~ 1 Course Tracker (use with this course) 
~ 1 Digital Scrapbook 
~ 1 Digital Notebook (5 paper styles included)
~ 1 Digital Notebook (Christmas Themed)
~ 1 Digital Journal (Word of the Year)
~ 1 Digital Sticker Book
~ 1 Medical History Trackers (12 variations)
~ 7 Digital Sticker Bundles (Fall, Halloween, Winter, December, Women Rock, Groovy Girls & Affirmations)

All products in this bundle are for personal use only.
 Not available for commercial use.

Payment information

You will not be charged for this purchase, but if you choose to make an optional purchase later, this card info will be used to complete that transaction!


Grow Your E-Shop$197

  • Total payment
  • 1xGrow Your E-Shop$197

All prices in USD